Key Highlights:
- Event Dates: Tuesday, February 16, through Thursday, February 18, 2027.
- Venue: Las Vegas Convention Center (LVCC), 3150 Paradise Road, Las Vegas.
- Show Hours: 9:00 AM–6:00 PM on Tuesday and Wednesday; 9:00 AM–4:00 PM on Thursday.
- Registration: Verified retail buyers can attend for free, but industry credentials and approval are required.
- Who Can Attend: Fashion retailers, buyers, brands, manufacturers, and other approved industry professionals.
- Co-Located Events: PROJECT Las Vegas, SOURCING by Informa, and OFFPRICE take place during the same dates.
- Hotel Booking: OnPeak is the official hotel provider, with a published group-rate booking deadline of January 21, 2027.
MAGIC Las Vegas 2027 takes place February 16–18 at the Las Vegas Convention Center. Organized by Informa Markets, the three-day fashion trade show brings together apparel brands, retailers, buyers, manufacturers, and industry professionals. Attendees can review new clothing collections, meet suppliers, attend educational sessions, and build business relationships. The event is not open to the general public, and registration requires approval. Verified retail buyers can attend for free, while other attendee categories may have different requirements. With PROJECT, SOURCING, and OFFPRICE taking place during the same dates, visitors can access several fashion marketplaces during their trip.
MAGIC Las Vegas 2027 Event Details
| Event Information | Details |
|---|---|
| Event Name | MAGIC Las Vegas 2027 |
| Dates | February 16–18, 2027 |
| Days | Tuesday–Thursday |
| Venue | Las Vegas Convention Center |
| Address | 3150 Paradise Road, Las Vegas, NV 89109 |
| Organizer | Informa Markets |
| Admission | Industry Registration Required |
| Verified Retail Buyers | Free Admission |
| General Public | Not Permitted |
| Official Website | magicfashionevents.com |
MAGIC Las Vegas 2027 Dates and Show Hours
MAGIC runs for three days, with the exhibition opening at 9:00 AM each morning.
| Date | Day | Show Hours |
|---|---|---|
| February 16, 2027 | Tuesday | 9:00 AM–6:00 PM |
| February 17, 2027 | Wednesday | 9:00 AM–6:00 PM |
| February 18, 2027 | Thursday | 9:00 AM–4:00 PM |
All times are Pacific Standard Time.
Tuesday and Wednesday provide full exhibition days, while Thursday closes two hours earlier.
Visitors planning supplier appointments should review the exhibitor directory and arrange meetings before arriving.
Where Is MAGIC Las Vegas 2027 Located?
The event takes place at the Las Vegas Convention Center, approximately one mile east of the central Las Vegas Strip.
The convention center includes several exhibition halls, meeting areas, and transportation connections.
Fashion marketplaces may operate in different halls, so attendees should review the official floor plan before arriving.
The Las Vegas Monorail serves the convention center through the Boingo Station, making it convenient for visitors staying at participating Strip hotels.
Allow additional walking time when moving between exhibition areas.
MAGIC Las Vegas 2027 Registration
MAGIC is a business-to-business fashion trade show.
Verified retail buyers receive complimentary admission, but all attendees must be approved by event management.
Who Can Register?
Eligible attendees may include:
- Retail store owners and purchasing managers
- Online fashion retailers
- Wholesale buyers and distributors
- Apparel brands and manufacturers
- Fashion industry professionals
- Approved media representatives
Applicants may need to provide business credentials, such as an active retail website, business registration, or recent wholesale invoices.
Registration fees for non-buying categories may vary.
How to Register
Visit the official MAGIC Las Vegas website and select the registration option.
Complete your business information and submit any requested documentation.
Once approved, follow the organizer’s instructions for obtaining your event badge.
Registering before traveling is recommended because approval is not automatic.
What Can You See at MAGIC Las Vegas?
MAGIC focuses on women’s trend-driven apparel, contemporary fashion, modern sportswear, footwear, accessories, and related retail categories.
Exhibitors present collections to buyers interested in stocking physical stores and online shops.
The event also offers educational programming, industry discussions, and networking opportunities.
According to the organizer, the 2026 Las Vegas event attracted more than 16,900 attendees and featured over 800 brands.
These are historical figures, not confirmed attendance numbers for 2027.
Co-Located Fashion Trade Shows
Three additional marketplaces take place February 16–18 at the Las Vegas Convention Center.
| Trade Show | Main Focus |
|---|---|
| MAGIC Las Vegas | Women’s Fashion and Accessories |
| PROJECT Las Vegas | Men’s Contemporary Fashion |
| SOURCING by Informa | Manufacturing and Supply Chains |
| OFFPRICE Las Vegas | Value-Priced Wholesale Merchandise |
PROJECT Las Vegas
PROJECT focuses on contemporary men’s apparel, footwear, and accessories.
SOURCING by Informa
SOURCING connects fashion businesses with manufacturers, suppliers, materials providers, and technology companies.
OFFPRICE Las Vegas
OFFPRICE features wholesale merchandise for retailers looking for value-priced inventory.
Confirm badge access requirements before entering any co-located marketplace.
MAGIC Las Vegas 2027 Hotel Booking
OnPeak is the event’s official hotel accommodation partner.
The organizer lists January 21, 2027, as the deadline to secure discounted rates at selected hotels, subject to availability.
Participating properties include Resorts World, Encore, and Vdara.
Compare total room prices, cancellation conditions, and transportation costs before booking.
The organizer also warns attendees about unauthorized companies offering hotel reservations on behalf of the event.
Tips for Attending MAGIC Las Vegas
- Plan Your Meetings: Review participating brands and schedule important appointments in advance.
- Wear Comfortable Shoes: The convention center requires considerable walking between booths and halls.
- Use the Monorail: It can help visitors avoid some Strip traffic and parking expenses.
- Check the Weather: February afternoons are generally mild, while evening temperatures can fall into the 40s.
Use the Event Planner: Informa offers an attendee planning system for schedules, exhibitors, and personalized recommendations. The February 2027 mobile app release details are still pending.
Also Read: Las Vegas Convention Center Map: Halls & Entrances
Conclusion
MAGIC Las Vegas 2027 runs February 16–18 at the Las Vegas Convention Center, bringing together fashion buyers, brands, manufacturers, and other industry professionals. The event opens at 9:00 AM daily, with an earlier closing time on Thursday. Verified retail buyers can attend for free after approval, and co-located events include PROJECT, SOURCING, and OFFPRICE. Attendees should register early, book accommodation through authorized channels, and review the exhibitor directory before traveling.
Frequently Asked Questions
Where is MAGIC Las Vegas 2027 held?
The event is held at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, Nevada.
Is MAGIC Las Vegas free to attend?
Verified retail buyers can attend for free. Other attendee categories may have different fees or qualification requirements.
Is MAGIC Las Vegas open to the public?
No. MAGIC is a trade-only fashion event for approved industry professionals.
What are the MAGIC Las Vegas 2027 show hours?
The exhibition runs from 9:00 AM to 6:00 PM on February 16 and 17, and from 9:00 AM to 4:00 PM on February 18.
What other fashion shows take place alongside MAGIC?
PROJECT Las Vegas, SOURCING by Informa, and OFFPRICE are scheduled for the same dates.
Who is the official hotel provider for MAGIC 2027?
OnPeak is the official accommodation provider. The published deadline for selected discounted hotel rates is January 21, 2027.
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